Create the world with what you love. "SHIBUYA TSUTAYA"
- Lifestyle contents
■New cultural landmark (sacred place) facing Shibuya Scramble Crossing
On April 25, 2024, “SHIBUYA TSUTAYA,” TSUTAYA's flagship store, will be reborn under the theme “Create the world with what you love”.
It is a place where cultures that carry a lot of love gather and where people who know that love meet across races, borders, genders, and generations.
And what we like sublimates into what we love. Much love creates new heat. That heat moves the times and creates culture.
“SHIBUYA TSUTAYA” is a new cultural landmark (sacred place) facing the scramble crossing in Shibuya, a world-class tourist destination that attracts many tourists not only from Japan but also from overseas.
■Create the world with what you love. “SHIBUYA TSUTAYA”
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You can't get carried away with what you love, It is very important to live in the future. The word diversification is sometimes ambiguous, They can leave us in the wide open sea. From now on we need to create our own world by ourselves. When you have something you love You can meet people who like the same things. That person will tell you again what they like. It becomes its own world. Having something you love. It's about creating a new place for yourself. Come on, here's what you like. Here. Create the world with what you love. “SHIBUYA TSUTAYA” |
■The renewed “SHIBUYA TSUTAYA” logo
We envision the creation of an unprecedented new “culture infrastructure” that proposes lifestyles through “experiences” such as content and events that can be enjoyed by all people, regardless of nationality or generation, 365 days a year, using IP from around the world.
In addition to the light, yet loose and original font, the plain canvas-like icon, which is based on the initial “T” of TSUTAYA, will serve as a symbol for future collaborations with various IPs.
The new logo for SHIBUYA TSUTAYA was designed by Kenya Hara (President of Nippon Design Center Inc.), a designer who was also involved in the overall design direction of the TSUTAYA BOOKSTORE logo, etc.
■Floor for creating likes with IP from all over the world (1st floor - B2F)
“Shibuya IP Square A (SIPS A)”, located on the first floor, is equipped with three indoor LED visions and an outdoor entrance LED vision on the main floor, allowing visitors to experience the world of IP content from around the world through large-screen visuals.
“Shibuya IP Square B (SIPS B)”, located on the first basement floor directly connected to the Shibuya subway station, is a floor where IP contents including artists and writers, gallery exhibitions, and merchandise sales are available in an immersive space design using art exhibition fixtures used in museums around the world. This is a floor where collaboration events are developed.
“Entertainment Wonderland” on B2F is a floor where customers' ”Likes! artists, celebrities, and idols. Large-scale exhibitions will be held using giant panels, hanging flags, and oversized 4K visions of various contents, and POP UP sales of CDs, DVDs, photo books, magazines, etc. will be conducted.
■Inspiring cafes & lounges (2nd to 4th floors)
“Starbucks” on the second floor has an area on the second floor overlooking the Shibuya ‘scramble crossing’ below, with a total of 100 seats for customers to enjoy their own time with coffee.
A dedicated take-out store near the entrance on the first floor will also offer products for those who want to take their coffee home for a quick pick-me-up.
“SHARE LOUNGE” on the 3rd and 4th floors is a time-based cafe/lounge that combines the functionality of a shared office with the coziness of a lounge.
On the 3rd floor, a standing view area has been set up near the windows. This area offers a panoramic view of Shibuya's symbolic “Shibuya Scramble Crossing” from the front.
The 4th floor is a space surrounded by bookshelves and art that enriches work styles and inspires ideas for the creative workers who frequent Shibuya. We have 26 semi-private booths, 75 open spaces, and two meeting rooms for 4 and 8 people.
■Floors connected by experiences that can only be found here (5th to 8th floors)
At the POKÉMON CARD LOUNGE on the 5th floor, you can enjoy the Pokémon Card Game experience in a special space with a sophisticated design and original, carefully selected, high-quality match seats. Available from 1,650 yen per person for 60 minutes (tax included).
In the merchandise sales area (free admission), POKÉMON CARD LOUNGE original goods featuring floor designs such as Pokémon Card Game related products and the “Basic Energy” energy mark are available.
The “IP SHOTEN” on the 6th floor consists of three areas: “POP UP SHOP”, “IP100”, and “Gallery”, and will mainly sell comics, figures, and goods.
More than half of the products will be “SHIBUYA TSUTAYA” original limited edition products produced by IP SHOTEN, and events will be held to provide unique “SHIBUYA TSUTAYA” experiences in collaboration with IP contents.
The “Collaboration Café” on the 7th floor is a space where fans can connect with each other through experiences that can only be found here, in collaboration with anime, comics, artists, and a variety of IP content from around the world, especially luxury brands.
Original food, desserts, and drinks inspired by the world of IP content will be served, and the floor will be used as a photo spot with displays of oversized panels, costumes, and related goods.
The 8th floor “STUDIO” is a multi-functional floor equipped with infrastructure that enables simultaneous distribution of events held on each floor of “SHIBUYA TSUTAYA” as artist signings to in-building signage and outdoor vision. The rooftop will also be used as a space for collaborative events with IP and for filming promotional videos.
In the ever-evolving Shibuya area, “SHIBUYA TSUTAYA” will serve as a new “cultural infrastructure” to provide unique and unparalleled experience value that can only be obtained here in the world.